Research on non-motorized vehicle users' violating riding intention and accident proneness

In order to reduce safety issues caused by non ̄motorized vehicle users' VRIꎬ based on Ex ̄ TPBꎬ a SEM of these users' AP was developed with VRI as a mediator by introducing six extended latent variables. Thenꎬ data were obtained through a surveyꎬ and psychological factors which influenced VRI and AP were studied from a perspective of social psychology. The results show that the proposed model could explain 82􀆰 6% of variance for VRIꎬ and 75􀆰 8% of that for AP. Moral norm has obviously negative impacts on VRIꎬ while descriptive normꎬ perceived behavior controlꎬ conformity tendencyꎬ attitude exert 第 6 期 汤天培等: 非机动车用户违规骑行意向与事故倾向性研究 significantly positive impacts on itꎬ but their extent of influence abate successively. Moral normꎬ descriptive normꎬ perceived behavior controlꎬ attitude not only have direct impacts on APꎬ but also indirect ones on AP via a mediator of VRIꎬ and their mediating effects are significant. Conformity tendency has no significant direct effects on APꎬ but mainly exerts indirect effects on AP by promoting VRI.