当前中国出境游市场的特点

IF 0.4 Q4 GEOSCIENCES, MULTIDISCIPLINARY
M. Lushchyk
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引用次数: 0

摘要

近几十年来,中国已经建立了使其公民能够旅行的经济基础。在此期间,来自中华人民共和国的游客数量增加了几倍,因此中国游客在全球舞台上发挥着重要作用。中国不断发展的超大规模海外市场正对其他国家产生吸引力。中国游客不同于标准的“西方”游客,因此应该更好地理解他们的思维和偏好。对中国旅游业科学研究的文献分析表明,自2010年代以来,人们对这一主题的兴趣日益浓厚。大多数研究人员、旅游从业者、国家管理部门代表和专业旅游机构专家都认为,中国旅游市场潜力巨大,发展势头强劲。然而,如果过去十年的科学评论只集中在中国旅游和中国出境游动态的地理研究上,那么现代作品则包含了对中国游客行为和体验的深刻理解,并突出了中国大众旅游的负面影响。本研究的目的是分析中国出境市场,其特点和机会,以增加中国游客的流量。为此,有必要对中国出境旅游市场进行定量和定性分析;形成一幅普通中国游客的肖像;识别中国大众旅游的消极和积极特征。因此本文以出境游人数、出境游消费等指标来分析中国出境游在全球市场上的地位。本文介绍了中国游客的旅游地理分布,以及中国游客在世界旅游人数最多的目的地城市的游客结构中的份额。从年龄、性别、教育程度、收入水平、平均消费收据、旅行期间停留时间、旅游动机和原因等方面详细描述了普通中国游客的肖像。我们分析了中国大众旅游的影响。研究结果可为旅游企业设计针对中国消费者的营销方案,以及为中国游客打造新产品提供实践借鉴。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Features of the outbound tourist market of China in the current realities
Over the recent decades, China has built an economic foundation enabling its citizens to travel. During this time, the numbers of tourists from the People’s Republic of China increased by several times, and therefore the Chinese tourists have a great role on the global stage. China’s progressive, superlarge outbound market is becoming appealing to other countries. The Chinese tourist is different from the standard «Western» tourist, and thus their thinking and preferences should be understood better. A literary analysis of scientific researches of the Chinese tourism demonstrated the interest to this topic growing since the 2010s. The majority of researchers, practitioners in tourism, and representatives of state administrations and specialists of professional tourism institutions agree that the Chinese tourism market has a hyper-potential and is developing hyper-dynamically. However, if the scientific reviews of the last decade focused only on the research dealing with geography where the Chinese travel and dynamics of the Chinese outbound tourism, modern works contain a deep understanding of the behavior and experience of the Chinese tourists and highlight the negative aspects of Chinese mass tourism. The objective of this study was analyzing the Chinese outbound market, its features and opportunities to increase the flow of Chinese tourists. For those purposes, it is necessary to carry out a quantitative and qualitative analysis of the Chinese outbound tourist market; to form a portrait of the average Chinese tourist; identify negative and positive features of the Chinese mass tourism. That is why the paper analyzed the position of the Chinese outbound tourism on the global market based on such indicators as the number of outbound tourists and tourists’ expenditures. The paper presents the geography of tourist visits by the Chinese and the share of Chinese tourists in the structure of tourists of the world’s most visited destination cities. The portrait of the average Chinese tourist has been specified in terms of age, gender, education, income level, average spend receipt, length of stay during the trip, motives and reasons for the visit. We analyzed the influence of the Chinese mass tourism. The results of the research can be used in practice by tourism enterprises when designing marketing projects aimed at the Chinese consumer, as well as when forming new products for tourists from the PRC.
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来源期刊
Journal of Geology Geography and Geoecology
Journal of Geology Geography and Geoecology GEOSCIENCES, MULTIDISCIPLINARY-
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40.00%
发文量
57
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