中国老年人接受移动商务的影响因素研究

International Journal of Economics and Business Administration Pub Date : 2022-11-21 DOI:10.5430/ijba.v13n6p57

Feixiang Zhang, C. Soto

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引用次数: 0

摘要

本研究旨在探讨影响中国老年人接受(使用)移动商务的因素。制定研究问卷，并通过微信向300名老年人发放，其中251名老年人全部回答并回复了问卷。研究发现，影响移动商务使用的所有因素，包括感知口碑、感知信任、感知风险、感知有用性、感知易用性和感知使用移动商务价值，都与中国老年人的移动商务使用呈显著正相关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Study of Factors Influencing Older Adults’ Acceptance of Mobile Commerce in China

This study sought to investigate the factors influencing older adults’ acceptance (use) of mobile commerce in China. Research questionnaires were developed and distributed to a sample of 300 older adults via WeChat of which 251 older adults wholly answered and returned the surveys. It was established that all the factors influencing the use of mobile commerce including perceived word of mouth, perceived trust, perceived risk, perceived usefulness, perceived ease to use, and perceived value of using mobile commerce have significant positive correlation with the use of mobile commerce among the older adults in China.

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来源期刊

International Journal of Economics and Business Administration Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

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