z世代与y世代:不同还是相似?百岁一代和千禧一代在旅行中使用社交媒体的比较

IF 0.4 4区农林科学 Q4 HORTICULTURE

Journal of the Professional Association for Cactus Development Pub Date : 2023-07-01 DOI:10.24818/cts/5/2023/1.03

A. Schiopu, Ana-Maria Nica, Anamaria Padurean, M. Țală

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引用次数: 0

摘要

游客在旅游时的决策过程和分享行为与社交媒体是交织在一起的，尤其是对年轻的科技爱好者来说。然而，在这方面比较Y代和Z代的论文很少。通过调查两个样本，本文旨在调查Y代和Z代在旅行目的的社交媒体使用方面是否不同。研究结果表明，千禧一代从社交网络上获得了更多关于旅行的信息。此外，在旅行决策过程中，他们比y一代更看重在线照片。在实际旅行中，千禧一代比千禧一代更依赖Facebook，而更多地依赖Instagram。两个样本在旅游体验分享行为上存在显著差异。最后但并非最不重要的是，每天花在社交媒体上的时间会影响两代人在旅行时对社交媒体的使用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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GENERATION Z VS. GENERATION Y: DIFFERENT FROM OR SIMILAR? A COMPARISON OF CENTENNIALS AND MILLENNIALS REGARDING THE USE OF SOCIAL MEDIA FOR TRAVEL PURPOSES

The tourists’ decision-making process and sharing behaviors while travelling and social media are intertwined, especially for the young tech-savvy generations. Nevertheless, papers comparing generation Y and Z in this respect are scarce. By surveying two samples, this paper aims to investigate if generations Y and Z are different in terms of social media use for travelling purposes. The results indicate Centennials get more information about journeys from social networks. Moreover, they give more value to online photos during the travel decision-making than generation Y. During the actual journey, Centennials depend less on Facebook and more on Instagram than Millennials. The two samples are significantly different in terms of sharing behavior of their travel experiences. Last but not least, the number of hours spent daily on social media influences the usage of social media while travelling for both generations.

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来源期刊

Journal of the Professional Association for Cactus Development Agricultural and Biological Sciences-Plant Science

CiteScore

1.10

自引率

33.30%

发文量

期刊介绍： The editors of the Journal of the Professional Association for Cactus Development, are very excited to be a part of the excellent editorial committee and to work together to create the synergism between scientists, growers, legislators, and business people so vital to the development of this industry to serve the people of arid lands.