2018年雅伊尔·博尔索纳罗当选巴西总统的社交网络和移动即时通讯服务

IF 0.5 4区社会学 Q3 SOCIAL SCIENCES, INTERDISCIPLINARY

Dados-Revista De Ciencias Sociais Pub Date : 2022-09-16 DOI:10.1590/dados.2023.66.2.291

P. S. Mundim, Fábio Vasconcellos, L. Okado

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引用次数: 0

摘要

利用调查数据分析雅伊尔·博尔索纳罗(Jair Bolsonaro)在2018年总统大选中获胜背后原因的研究强调了保守意识形态、反petismo(对巴西工人党的怨恨)和民粹主义等因素。在所有这些案例中，媒体变量都被肤浅地对待，似乎它们在政治和选举中的作用只是向选民“传递信息”。我们反对媒体在选民的决定中扮演次要角色的观点，而是强调社交网络和移动即时通讯服务的影响。根据巴西选举研究(一项选举后调查)的数据，我们发现，使用Facebook、WhatsApp和YouTube作为政治信息来源，几乎使博尔索纳罗获得一票的几率增加了一倍。这使它们的重要性与反多元主义话语、宗教价值和右翼意识形态等其他变量的重要性相似。

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Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018

ABSTRACT Studies that have used survey data to analyze the reasons behind the Jair Bolsonaro’s presidential victory in 2018 have highlighted factors such as conservative ideology, antipetismo (resentment against the Brazilian Workers’ Party) and populism. In all of them, media variables are treated superficially, as if their role in politics and elections was simply to “deliver a message” to voters. We contest this view that the media played a secondary role in voters’ decisions, emphasizing instead the effects of social networks and mobile instant messaging services. Based on data from the Brazilian Electoral Study, a post-electoral survey, we show that the use of Facebook, WhatsApp and YouTube as sources of political information almost doubled the odds of one voting for Bolsonaro. This places them at a level of importance similar to that of other variables, such as anti-pluralist discourse, religious values and right-wing ideology.

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来源期刊

Dados-Revista De Ciencias Sociais SOCIAL SCIENCES, INTERDISCIPLINARY-

CiteScore

1.00

自引率

0.00%

发文量

审稿时长

10 weeks

期刊介绍： Dados - Revista de Ciências Sociais is a quarterly publication of the Instituto Universitário de Pesquisas do Rio de Janeiro (IUPERJ) aiming at publishing original articles in the area of social sciences. IUPERJ is the social sciences research organ of the Universidade Candido Mendes - UCAM. Opinions and concepdados expressed in signed articles are exclusive responsibility of the authors. Published from 1966, the journal"s abbreviated title is Dados, the form that should be used in bibliographies, footnotes, and bibliographical references and strips.