“2017学年毕业生及毕业生家长对瓦莱拉克大学形象的看法”研究

IF 0.3 Q3 AREA STUDIES
Sasirat Prasatkaew
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引用次数: 0

摘要

“2017学年毕业生及毕业生家长对瓦莱拉克大学形象的看法”研究的目的是:1)根据2017学年毕业生及毕业生家长的期望和看法,研究瓦莱拉克大学的形象;2)根据2017学年毕业生和毕业生家长的期望和感知,研究瓦莱拉克大学形象的差异;3)研究2017学年毕业生和毕业生家长对瓦莱拉克大学形象感知影响推荐学生到瓦莱拉克大学学习行为的关系;(4)大学生对瓦勒拉克大学形象的感知与推荐到瓦勒拉克大学学习的行为相关。方法和统计方法如下:1)描述性统计:频率分布、百分比、平均值和标准差。2)采用参考统计或推论统计来检验以下假设:2.1)t检验和2.2)方差分析(ANOVA), 2.3)相关分析和2.4)Pearson卡方和似然比的卡方检验分析。研究发现:1)不同学科群体、不同教育水平、不同收入、不同职业的毕业生及其父母对大学的期望和认知在总体上和各方面都存在差异。然而,无论是总体上还是各个方面,不同教育水平的毕业生及其家乡不同的父母对大学形象的期望和看法都没有差异。(2)毕业生与家长对学校在管理、产品与服务、设施与环境、社会责任、声誉等方面的形象期望与认知存在统计学差异。3)正面形象期望与本校正面形象感知的相关系数在管理层面和整体层面均处于较高水平。大学形象期望与大学形象正面感知的相关系数为中等。四个方面分别是:产品和服务、社会责任、大学声誉、设施和环境。4)大学在产品和服务、设施和环境、社会责任、声誉和整体方面的形象感知与推荐到瓦莱拉克大学学习的行为有关。同时,管理形象感知与推荐赴华拉克大学学习的行为不相关。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The study of “The Image of Walailak University according to the Perceptions of Graduates and Parents of Graduates who Graduated in the Academic Year 2017”
A study of “The Image of Walailak University according to the Perceptions of Graduates and Parents of Graduates who Graduated in the Academic Year 2017” was aimed to 1) Study the image of Walailak University according to the expectations and perceptions of graduates and parents of graduates who graduated in the academic year 2017, 2) Study the differences in the image of Walailak University according to the expectations and perceptions of graduates and parents who graduated in the Academic Year 2017, 3) Study the relationship in the perception of Walailak University’s image among graduates and parents of graduates who graduated in the academic year 2017 that affects behavior in recommending students to study at Walailak University, and 4) The perception of Walailak University image was related to the behavior of recommending to study at Walailak University. Methodology and statistics were as follows: 1) Descriptive Statistics: frequency distribution, percentage, mean, and standard deviation. 2) Reference statistics or inferential statistics were used to test the following hypotheses: 2.1) T-test and 2.2) Analysis of Variance (ANOVA), 2.3) Correlation analysis and, 2.4) Chi-Square Tests analysis from the Pearson Chi-Square and Likelihood Ratio. It was found that: 1) there were different expectations and perceptions of the university in graduates and their parents with different subject groups, parents with different educational levels, incomes, and occupations, both overall and in each aspect. While there were no differences in expectations and perceptions of the university image between the graduates and their parents whose hometowns were different, including graduates with different levels of education, both overall and in each aspect. 2) Graduates and their parents had expectations and perceptions of the university’s image regarding management, products and services, facilities and environment, social responsibility, and reputation, with statistical differences. 3) The correlation coefficients of image expectations and perceptions of the university in the positive image were at a high level in Management and overall aspect. The correlation coefficient of the image expectation and the positive perception of the university image was moderate. There were four aspects, respectively, as follows: Products and Services, Social Responsibility, University Reputation, and Facilities and Environments, and 4) The perception of the university image in terms of products and services, facilities and environment, social responsibility, reputation, and overall were related to the behavior of recommending to study at Walailak University. At the same time, the perception of management image was not related to the behavior of recommendation to study at Walailak University.
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