Emergency Manager Perceptions of the Effectiveness and Limitations of Mass Notification Systems: A Mixed Method Study

Abstract Disasters can move quickly. Effective communication is a critical resource that can significantly enhance public safety. A mass notification system (MNS) uses text messaging to inform constituents of crisis, provide recommendations, connect to resources, and has the advantage of speed. Limited research has been conducted on the variables that influence the effectiveness, utilization, and perceptions of MNS. The extant study employs a multi-method approach to advance the scholarly knowledge on MNS. All emergency managers in a state were surveyed on issues of MNS enrollment, utilization, and brand. A subgroup of emergency managers were then interviewed to provide depth to the survey findings. Key findings indicate wide variability in MNS usage, little relationship between population size and enrollment, and a high perceived importance of MNS as a communication modality. Policy implications and recommendations are offered.