全球化时代的战略发展模式

M. Bîrsan
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引用次数: 0

摘要

要在这个新时代取得成功,企业必须采取更细致入微的方法来发现和创造增长机会。全球化包括与世界其他地区的经济和产业一体化,取消对进口和外国投资的限制。许多公司走向全球,越来越国际化,这使得公司寻找国外市场机会是为了在这个全球化时代生存所必需的。更重要的是,这些公司需要采取战略决策,努力在国际市场上取得成功。对于公司来说,我们研究的问题是:在国际化的过程中,哪些因素决定了创业决策?企业走向国际需要制定什么样的战略?实施的战略是否使公司更有利可图?
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategic Development Model in the Era of Globalization
To succeed in this new era, companies must take a more nuanced approach to identifying and creating growth opportunities. Globalization involves economic and industry integration with the rest of the world, removing restrictions on imports and foreign investment. Many firms go global and orient themselves more and more internationally,  making firms’ search for foreign market opportunities necessary in order to survive in this era of globalization. And more important to these  firms  it has need to adopt strategic decisions to try to succeed in international markets. For the company we are studying the questions are: What factors determine entrepreneurial decision-making in the process of internationalization? What kind of strategies the firms need to formulate while going international? Did the strategies implemented make the company more profitable one?
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