无形资产是物流服务商竞争优势的来源

A. Kawa, M. Anholcer
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引用次数: 4

摘要

越来越短的产品生命周期、大规模定制生产以及不断降低成本的压力对现代企业的经营活动产生了重大影响,包括物流服务提供商。为了在市场上取得成功,他们必须寻找获得或保持竞争优势的新来源。其中一个来源是与物质和非物质领域相关的资源。本文假设无形资产是竞争优势的主要来源。本文的目的是识别无形资产并确定其对物流服务提供商竞争优势的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Intangible assets as a source of competitive advantage for logistics service providers
The ever-shorter product life cycle, mass customization of production and constant pressure to reduce costs have a significant impact on the operating activity of modern companies, including logistics service providers. In order to achieve market success, they have to look for new sources of gaining or maintaining the competitive advantage. One of such sources are resources that relate to both the material and immaterial realms. The article assumes that intangible assets are the main source of competitive advantage. The aim of the paper is to identify the intangible assets and determine their impact on the competitive advantage of logistics service providers.
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