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Jurnal Social Economic of Agriculture Pub Date : 2022-07-21 DOI:10.26418/j.sea.v10i2.48923

Cecilia Elsa Caesari, J. Sutrisno, Ernoiz Antriyandarti

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摘要

本研究旨在从图里地区Sleman各营销渠道的营销成本、利润和营销边际的数量，识别营销渠道的营销模式，分析影响营销边际的因素，并从经济角度了解各个营销渠道的营销效率水平。本研究采用的基本方法是描述法和分析法。研究地点是图里区斯莱曼，因为图里街道是斯莱曼区沙拉蓬多的中心。结果表明:咸鱼蓬都有3种类型的营销渠道。渠道一:农民→批发商→外城贸易商;渠道二:农民→乡村集贸商→批发商→城外集贸商;渠道三:农民→出口集收商→米特拉·图林多。营销渠道I、II、III的总营销成本分别为Rp 720/kg、Rp 821/kg和Rp 1.101/kg。销售渠道I、II、III的总利润分别为Rp 180/kg、Rp 479/kg、Rp 1.299/kg。渠道一、渠道二、渠道三的营销利润率占比分别为17.77%、20.02%、31.58%。影响营销利润率的因素是营销机构。营销渠道I是最有效的营销渠道，营销边际百分比值为17.77%，农户份额值为83.2%。政府应该提供将沙捞蓬都加工成零食的培训，农民可以为他们的菜园注册，加入出口计划。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analisis Marjin Pemasaran Salak Pondoh di Kecamatan Turi Kabupaten Sleman

This study aims to identify the pattern of salak pondoh marketing channels, know the amount of cost, profit and marketing margin salak pondoh, analyze the factors that affect the marketing margin salak pondoh and know the level of efficiency economically from each marketing channel salak pondoh in Turi District Sleman. The basic method used in this study is descriptive and analytic method. Location of study is Turi District Sleman, because Turi Sub-district is the center of salak pondoh in Sleman District. The results showed that there are 3 (three) types of salak pondoh marketing channel. Channel I: Farmers → Wholesaler → Trader Outer City; Channel II: Farmers → Village Collector Traders → Wholesaler → Out of City Collector Trades; Channel III: Farmers → Export Collecting Traders → Mitra Turindo. The total marketing cost of marketing channels I, II, and III are Rp 720/kg, Rp 821/kg and Rp 1.101/kg. The total profit for marketing channels I, II, and III are Rp 180/kg, Rp 479/kg, and Rp 1.299/kg. The percentages of marketing margins for channels I, II, and III are 17,77%, 20,02%, and 31,58%. The factors that affect the marketing margin salak pondoh is marketing agencies. Marketing channel I is the most efficient marketing channel with marketing margin percentage value of 17,77% and farmer share value of 83,02%. Government should provide training of processing salak pondoh into snacks and farmers can register their garden to join export program.

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Jurnal Social Economic of Agriculture

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审稿时长

4 weeks