南非华人、南非人和白人青年消费者决策风格的探索性研究

IF 1.5 Q2 SOCIAL SCIENCES, INTERDISCIPLINARY

Journal of Family Ecology and Consumer Sciences Pub Date : 2010-03-16 DOI:10.4314/JFECS.V34I1.52902

L. Radder, Yuejin Li, JJ Pietersen

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引用次数: 62

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Decision-Making Styles of Young Chinese, Motswana and Caucasian Consumers in South Africa: An Exploratory Study

Suid-Afrikaanse bemarkers word toenemend gekonfronteer deur die invloed van globalisering op die markomgewing. Nie net moet hulle rekening hou met die aankoopbesluitnemingspatrone van Suid-Afrikaanse verbruikers en verbruikers in buitelandse markte nie, maar toenemend ook met die van buitelandse verbruikers wat hulle tydelik in Suid-Afrika vestig. Studente verteenwoordig ‘n belangrike groep sodanige verbruikers.

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Journal of Family Ecology and Consumer Sciences SOCIAL SCIENCES, INTERDISCIPLINARY-

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