管理体育:探索创新战略和未来的进步

IF 2.3 Q3 BUSINESS
Tasleem Arif, Sohail Roman, Mehreen Saba, Imdad Ali
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引用次数: 0

摘要

目前的研究重点是了解在巴基斯坦,特别是在开伯尔-普赫图赫瓦省推广体育管理的大众媒体影响,并发现创新的推广方法。在数据收集方面,采用了横断面调查设计的定量研究方法。在调查工具方面,采用封闭式问卷,并向目标人群分发。共联系了600名参与者,其中包括14岁及以上的kp -巴基斯坦的运动员、媒体代表和其他官员。采用一种方便的抽样方法来检验大众传媒在促进体育管理方面的作用。调查结果显示,大众传媒在促进体育方面对公众态度的影响具有很强的积极作用,媒体正在大力传播有关体育参与的价值及其在促进体育文化方面的作用的信息。通过观察和验证,大众媒体在KP的体育推广中发挥了重要作用。因此,在本研究中,强调了大众媒体在体育推广中影响和提高公众意识的潜力。体育极大地吸引了印刷媒体和电子媒体的关注;因此,建议从体育产业中获得公共利益,并产生大量的收入。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Managing Sports: Exploring Innovative Strategies and Future Advancements
The current study is focused on understanding the mass media impact of the promotion of sport management in Pakistan, especially in the province of Khyber Pakhtunkhwa and uncovering innovative promotional approaches. For data collection, a quantitative research method with a cross-sectional survey design was used. For survey instrumentation, a close-ended questionnaire was adopted and disseminated to the target population. A total of 600 participants’ pool was contacted which comprised of sportsmen, media representatives and other officials in KP-Pakistan with an age range of 14 years and above. A convenient sampling approach was employed to examine the role of mass media in the promotion of sports management. The findings revealed that the influence of mass media in the promotion of sports regarding public attitudes have a strong positive role, and media is significantly disseminating information about the value of sports participation and its role in promoting sports culture. It is observed and validated that the mass media plays a significant role in the promotion of sports in KP. Thus, in this study, the potential of mass media to influence and raise public awareness in sports promotion has been highlighted. Sports massively attracts the attention of both print and electronic media; therefore, it is suggested to gain the public interest and generate revenue at large from the sports industry.
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来源期刊
CiteScore
4.70
自引率
5.60%
发文量
20
审稿时长
48 weeks
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