Completion of recommended WUI fire mitigation measures within urban households in Edmonton, Canada

The purpose of this study was to examine completion of recommended wildland–urban interface (WUI) fire mitigation measures by residents adjacent to the heavily vegetated North Saskatchewan river valley and ravine system in the City of Edmonton, Alberta. A mail survey was distributed to a random sample of households adjacent to this natural area. Almost all homeowners were found to be completing some recommended mitigation measures and in many cases were willing to complete most but not all of the measures that they had not yet completed, despite mixed motivations to act. Perceived responsibility for reducing risks, social bonds, beliefs that emergency services would protect homeowners’ property in the event of a fire, and perceptions of the effectiveness of recommended mitigation measures, were not significantly related to completion of a higher average number of recommended mitigation measures. Importantly, most mitigation measures were completed for reasons other than WUI fire mitigation. The implications of these results and recommendations for emergency managers and communicators are discussed.