Peran Tokoh Masyarakat Adat Pada Pemilihan Gubernur Jambi Tahun 2020

This research is an attempt to find out the role of Jambi Malay Indigenous Community Leaders in the 2020 Jambi Governor Election. Therefore, the method that is considered appropriate to use in this research is qualitative, by collecting data through interviews, journals and from internet . The collected data analyzed a descriptive approach was used, using the Local Strongman theory. The results of this study are that, in the 2020 Jambi gubernatorial election, the role of traditional leaders is still very much needed for both candidate pairs and the government. For candidates, traditional leaders are needed because they can influence indigenous peoples to vote for them, because the people of Jambi are very obedient to traditional value and traditional law so that what is conveyed by traditional leaders will become a kind of unwritten order that they must follow. For the government, traditional leaders are needed to invite the public to participate in elections, both as voters and organizers.