Online Comments as a Tool of Intercultural (Russian–Czech) “Anti-Dialog”

Abstract This study presents a content and qualitative discourse analysis of readers’ comments made on Czech journalism on sociopolitical topics published in Russian translation at InoSMI.ru. Following the tradition of ethnomethodology, which examines the formation of subjective views of the world from the viewpoint of the general population, the interpretation of the examined discourse focuses on analyzing the verbal attitudes of regular Russian readers of political journalism toward the opinions of the Czech public on the current-day Russia and toward Czechs and the Czech Republic in general. Specifically, the study examined the expressions of intolerance toward the opinions of others and linguistic aggression on the part of the Russian-speaking commenters toward the authors of critical Czech journalism as natural and instinctive dismissive reactions to “different” or hostile language and cultural and ideological expressions. The study is based on language data acquired by analyzing readers’ comments left on a total of 45 Russian translations of Czech journalistic writings published between January and September 2016 on 12 different Czech websites. The qualitative, critical analysis of the linguistic material is based on a sociocognitive approach, which assumes a dialectical relationship between the discourse and society operating through cognitive structures (knowledge and ideology). The aim of this study was to highlight the negative aspects of unsanctioned public sociopolitical discourse, which is currently made possible and accelerated by technology advances of the Internet network and, at a time of a de facto information war, contributes to the spread of negativistic and hostile attitudes and sentiments, rather than to a genuine intercultural dialog.