Research on the Impact of Social Responsibility of Tourism Listed Companies on Their Business Performance

In the process of tourism development, there are some problems that can not be ignored, such as the destruction of natural environment by scenic spot development, unfair competition in the industry, and infringement of employees' rights and interests by enterprises, which directly restrict the development of tourism industry. The issue of tourism corporate social responsibility has been in the sight of global scholars and practitioners. First of all, this paper will study and analyze the relevant theories made so far by scholars and practitioners at home and abroad, to understand the research status of social responsibility of tourism listed companies at home and abroad, as well as the status quo of corporate social responsibility. Secondly, this paper selects 23 domestic tourism listed companies to collect the panel data of their social responsibility reports from 2014 to 2018, and makes an empirical analysis on the sorted panel data through the statistical software Eviews, so as to explore the impact of social responsibility of tourism listed companies on their business performance, And draw the conclusion that tourism listed companies' business responsibility has a positive impact on their business performance, but there is a certain lag in this impact. Based on the research, this paper puts forward some feasible suggestions for tourism enterprises to take the initiative to undertake social responsibility, hoping to provide some help to scholars in related fields and practitioners in enterprises.