电子杂货的创新策略:零售网点的未来?

Q2 Social Sciences

Journal of Information Technology Teaching Cases Pub Date : 2023-03-31 DOI:10.1177/20438869231165239

Sridevi Gopakumar, Madhava Priya Dananjayan

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引用次数: 0

摘要

由于新冠疫情对消费者行为的影响，在几个月内，通过电子商务渠道购买杂货的数量大幅增加。互联网改变了传统的商业模式，商家和买家都从中受益。使用互联网和智能手机的人数的增加一直是电子商务领域扩张的主要推动力。为了准确地预测网上杂货购物的未来，重要的是要牢牢把握促使其流行起来的因素。本案例研究试图通过使用技术接受和使用统一理论模型(UTAUT)来调查和评估消费者对电子杂货平台的采用情况，其独特之处在于，它将情境因素- covid和客户中心组件纳入UTAUT 2模型，以确定印度用户对电子杂货购买行为意愿的驱动因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Innovative strategy in e-grocery: The future of retail outlets?

Grocery purchases via e-commerce channels have risen substantially within a few months as a consequence of the COVID pandemic’s influence on consumer behavior. Traditional commerce has been transformed by the internet, benefiting both businesses and buyers. A rise in the number of people using the internet and their smartphones has been a major driver for expansion in the e-commerce sector. To accurately gauge the future of online grocery shopping, it is important to have a firm grasp on the factors that have contributed to its rise in popularity. This case study attempts to investigate and asses consumers adoption of e-grocery platforms by using the Unified Theory of Acceptance and Use of Technology model (UTAUT) and is distinctive in that it incorporates a situational factor-COVID and a customer centricity component into the UTAUT 2 model in order to determine the drivers of users’ behavioral intention toward e-grocery purchase in India.

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来源期刊

Journal of Information Technology Teaching Cases Social Sciences-Library and Information Sciences

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.