Yustika Okta Khelsea, Didiek Tranggono, Dyva Claretta, Z. Achmad
{"title":"穆斯林青少年在泗水的K-Pop粉丝的虚拟人种志行为","authors":"Yustika Okta Khelsea, Didiek Tranggono, Dyva Claretta, Z. Achmad","doi":"10.15642/jki.2021.11.2.264-289","DOIUrl":null,"url":null,"abstract":"This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans' behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their understanding about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to information and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.","PeriodicalId":31785,"journal":{"name":"AtTabsyir Jurnal Komunikasi Penyiaran Islam","volume":"70 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Etnografi Virtual Perilaku Impulsive Buying Remaja Muslimah Penggemar K-Pop di Surabaya\",\"authors\":\"Yustika Okta Khelsea, Didiek Tranggono, Dyva Claretta, Z. Achmad\",\"doi\":\"10.15642/jki.2021.11.2.264-289\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans' behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their understanding about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to information and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.\",\"PeriodicalId\":31785,\"journal\":{\"name\":\"AtTabsyir Jurnal Komunikasi Penyiaran Islam\",\"volume\":\"70 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"AtTabsyir Jurnal Komunikasi Penyiaran Islam\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15642/jki.2021.11.2.264-289\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"AtTabsyir Jurnal Komunikasi Penyiaran Islam","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15642/jki.2021.11.2.264-289","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans' behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their understanding about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to information and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.