利用用餐偏好进行餐厅推荐

Fuzheng Zhang, Nicholas Jing Yuan, Kai Zheng, Defu Lian, Xing Xie, Y. Rui
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引用次数: 53

摘要

基于位置的服务的广泛应用为了解人们的移动模式提供了前所未有的潜力,这也可以使食品服务行业准确预测消费者的用餐行为。在本文中,基于用户就餐的隐式反馈(通过签到访问餐厅),显式反馈(餐厅评论)以及一些元数据(例如,位置,用户人口统计,餐厅属性),我们的目标是为每个用户推荐他下一次用餐的餐厅列表。用餐行为的内隐反馈和外显反馈表现出不同的用户偏好特征。因此,在我们的工作中,用户的用餐偏好主要包括两部分:来自签到数据的隐式偏好(隐式反馈)和来自评分和评论数据的显式偏好(显式反馈)。对于隐式偏好,我们首先应用概率张量分解模型(PTF)来捕获潜在子空间中的偏好。然后,为了整合来自元数据的上下文信号,我们通过提出一个隐式偏好模型(IPM)来扩展PTF,该模型可以同时捕获协同过滤中的用户/餐厅/时间偏好和特定上下文中的用餐偏好(例如空间距离偏好、环境偏好)。对于显式偏好,我们将矩阵分解与主题建模相结合,提出了显式偏好模型(explicit preference Model, EPM),以发现嵌入在评分和文本内容中的用户偏好。最后,我们设计了一个统一的模型,称为集体隐式显式偏好模型(CIEPM),将隐式偏好和显式偏好结合在一起进行餐厅推荐。为了评估我们系统的性能,我们对覆盖数十万用户和餐馆的大规模数据集进行了广泛的实验。结果表明,该系统对餐厅推荐是有效的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exploiting Dining Preference for Restaurant Recommendation
The wide adoption of location-based services provide the potential to understand people's mobility pattern at an unprecedented level, which can also enable food-service industry to accurately predict consumers' dining behavior. In this paper, based on users' dining implicit feedbacks (restaurant visit via check-ins), explicit feedbacks (restaurant reviews) as well as some meta data (e.g., location, user demographics, restaurant attributes), we aim at recommending each user a list of restaurants for his next dining. Implicit and Explicit feedbacks of dining behavior exhibit different characteristics of user preference. Therefore, in our work, user's dining preference mainly contains two parts: implicit preference coming from check-in data (implicit feedbacks) and explicit preference coming from rating and review data (explicit feedbacks). For implicit preference, we first apply a probabilistic tensor factorization model (PTF) to capture preference in a latent subspace. Then, in order to incorporate contextual signals from meta data, we extend PTF by proposing an Implicit Preference Model (IPM), which can simultaneously capture users'/restaurants'/time' preference in the collaborative filtering and dining preference in a specific context (e.g., spatial distance preference, environmental preference). For explicit preference, we propose Explicit Preference Model (EPM) by combining matrix factorization with topic modeling to discover the user preference embedded both in rating score and text content. Finally, we design a unified model termed as Collective Implicit Explicit Preference Model (CIEPM) to combine implicit and explicit preference together for restaurant recommendation. To evaluate the performance of our system, we conduct extensive experiments with large-scale datasets covering hundreds of thousands of users and restaurants. The results reveal that our system is effective for restaurant recommendation.
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