工业公司在线营销工具的使用

Research Papers Faculty of Materials Science and Technology Slovak University of Technology Pub Date : 2020-06-01 DOI:10.2478/rput-2020-0003

Peter Dóza, J. Vaňová

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引用次数: 0

摘要

在本文中，我们提出了关于工业公司使用在线营销工具的二次研究结果。我们专注于研究网络营销的理论基础，特别是在使用其SEO和PPC工具的领域。我们定义了基本概念，描述了各个工具的原理，并处理了它们的比较。基于对已发表研究数据的研究，我们分析了在斯洛伐克共和国经营的工业公司使用在线营销工具的情况。在未来，这将是适当的扩大研究，并将重点放在这些工具的使用在不同类型的工业公司的具体情况和比较。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Usage of Online Marketing Tools in Industrial Companies

Abstract In this paper, we present the results of a secondary research regarding the use of online marketing tools in industrial companies. We focused on researching the theoretical foundations of online marketing, especially in the field of using its SEO and PPC tools. We defined the basic concepts, described the principles of individual tools and dealt with their comparison. Based on the study of data from published studies, we analysed the use of online marketing tools in the conditions of industrial companies operating in the Slovak republic. In future, it will be appropriate to expand the research and focus on the specifics and comparison of these tools’ utilisation in different types of industrial companies.

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Research Papers Faculty of Materials Science and Technology Slovak University of Technology

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