大数据分析对制造业绩效和消费者忠诚度影响的实证研究

IF 3.4 Q2 MANAGEMENT
B. P. Mishra, B. Biswal, A. Behera, H. Das
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Effect of Big data Analytics on Performance and Consumer Loyalty of Manufacturing Industries: An Empirical Research
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来源期刊
CiteScore
17.00
自引率
16.70%
发文量
31
期刊介绍: The Journal of Industrial Integration and Management: Innovation & Entrepreneurship concentrates on the technological innovation and entrepreneurship within the ongoing transition toward industrial integration and informatization. This journal strives to offer insights into challenges, issues, and solutions associated with industrial integration and informatization, providing an interdisciplinary platform for researchers, practitioners, and policymakers to engage in discussions from the perspectives of innovation and entrepreneurship. Welcoming contributions, The Journal of Industrial Integration and Management: Innovation & Entrepreneurship seeks papers addressing innovation and entrepreneurship in the context of industrial integration and informatization. The journal embraces empirical research, case study methods, and techniques derived from mathematical sciences, computer science, manufacturing engineering, and industrial integration-centric engineering management.
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