Application of Guiding Design in UI Design of Mobile Terminal

According to user needs, the design of the mobile terminal UI is optimized for information and visual guidance. In addition, improving the value of guidance, reducing the interference to users, and enhancing product experience through refining design. Based on the UI design case of mobile terminal ecommerce platform, according to user needs and combining the advantages and disadvantages of similar products, thereby launching the main ideas of mobile UI design, setting the goal used user-centric visual sense and information guidance, and pertinently carry out activities of product optimization. The design ideas of refined functions are adopted for guiding the design and there is an analysis of the three dimensions including requirement types, functional requirements and visual guidance. Thus, it is determined that guiding design can strengthen the visual hierarchy sense of the interface in the mobile UI design, provide more convenient navigation, improve the interface conversion rate, solve the problems of unclear product information encountered by users when browsing the page quickly, and efficiently "satisfying user needs" and "converting traffic" in a short period.