进步的范式:范式发展的反常优先框架

IF 11.5 1区管理学 Q1 BUSINESS

Journal of Marketing Pub Date : 2023-09-06 DOI:10.1177/00222429231201959

Vanitha Swaminathan, Cait Lamberton, Shrihari Sridhar, Detelina Marinova

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Paradigms for Progress: An Anomaly-First Framework for Paradigm Development

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来源期刊

Journal of Marketing BUSINESS-

CiteScore

24.10

自引率

5.40%

发文量

期刊介绍： Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.