PT. Duta Karya Mandiri新产品开发的SWOT和差距分析

Q4 Business, Management and Accounting

International Journal of Management and Business Research Pub Date : 2019-01-01 DOI:10.24247/ijbmrfeb20192

Sari Pratiwi , Budi Winarni Sari Pratiwi , Budi Winarni

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引用次数: 0

摘要

PT. Duta Karya Mandiri (PT. DKM)是由PT. Astra International, Tbk生产的Avanza和Xenia酒吧头枕组件的供应商。PT. DKM对PT. Astra International, Tbk的议价地位由于没有合法的合作协议，因此可以由PT. Astra International, Tbk停止订购这些产品。在任何时候，如果其他供应商有更好的产品质量和更有竞争力的价格。本研究的目的是分析新产品开发的SWOT和差距在PT. DKM。该产品有望成为PT. DKM想要探索新产品业务进入企业对企业市场的机会。本研究采用半结构化访谈形式，采用直接法和深度访谈法进行定性研究。根据SWOT和Gap分析，可以看出，为了最大限度地利用工厂，利用废料，建立新的消费者，扩大他们的收入来源，有必要开发新的产品，如capstock hanger，可以销售给公寓开发商的一般供应商。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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SWOT and Gap Analysis for New Product Development at PT. Duta Karya Mandiri

PT. Duta Karya Mandiri (PT. DKM) is a supplier of Avanza and Xenia bars-headrest components which manufactured by PT. Astra International, Tbk. The bargaining position of PT. DKM to PT. Astra International, Tbk. is low due to the absence of legal cooperation agreement so that the ordering of these products can be stopped by PT. Astra International, Tbk. at any time if other suppliers have better product quality with more competitive price. The purpose of this research was to analyze the SWOT and the Gap of new product development at PT. DKM. This product is expected to be an opportunity for PT. DKM which want to explore new product business into Business to Business market. The research was qualitative by using the direct technique with a depth interview method in the form of the semi-structured interview. Based on the SWOT and the Gap analysis, it was seen that to maximize the usage of the factory, utilizing scrap materials, and establish new consumers to expand their source of income, it is necessary to develop new products such as capstock hanger which can be marketed to the general supplier of apartment developers.

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来源期刊

International Journal of Management and Business Research Business, Management and Accounting-Business and International Management

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： International Journal of Management and Business Research (IJMBR) is a scholarly, referred, peer reviewed publication of Graduate School of Management and Economics, Science and Research Branch, IAU in Iran.