小型零售公司可持续发展的创新策略

Q4 Business, Management and Accounting

International Journal of Management and Business Research Pub Date : 2021-09-10 DOI:10.37391/ijbmr.090311

Desire S. Luamba, Marvin L. J. Blye, Irene A. Williams, Joel Chagadama

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引用次数: 1

摘要

41%的美国小型零售公司未能成功超过5年。这个多案例研究的目的是探索小型零售企业主需要超过5年的可持续发展战略。本研究的数据是通过对位于美国东南部地区的4个小型成功零售企业主的面对面访谈收集的。基于熊彼特创新理论的概念框架，本文提出了三种可能防止失败并导致小企业可持续发展的策略:激情和决心，市场开发和客户满意度，商业模式创新。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Innovative Strategies for Small Retail Companies' Sustainability

Forty-one percent of small American retail companies fail to succeed beyond 5 years. The purpose of this multiple case study is to explore strategies small retail business owners need for sustainability beyond 5 years. This study's data were collected through face-to-face interviews with 4 small successful retail business owners located in the United States southeastern region. Based on the conceptual framework of Schumpeter’s innovation theory, the paper provides 3 strategies that may prevent failure and lead to small business sustainability: passion and determination, market development and customer satisfaction, and business model innovation.

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来源期刊

International Journal of Management and Business Research Business, Management and Accounting-Business and International Management

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： International Journal of Management and Business Research (IJMBR) is a scholarly, referred, peer reviewed publication of Graduate School of Management and Economics, Science and Research Branch, IAU in Iran.