Edukasi Keluarga Berwawasan Gender (Analisis Isi Akun Instagram @tuturmama.id)

The Indonesia's deep-rooted patriarchate culture inflicves inequality. A husband is thought to be in a higher position than his wife and therefore be free to administer matters while she is obedient. Even domestic violence perpetrated by husbands against wives is common in Indonesia. Based on this fact it is necessary to educate societies about gender-minded families that view husband and wife in equal positions. One way is by using well-interest social media as Instagram as an effort to educate people. Researchers analyzed the instagram account @tuturmama.id to know the gender-insight family education being carried out. The study uses analysis of content with a qualitative descriptive approach through the analytical step of; data reduction, data presentation, and deduction drawing. Instagram account @tuturmama.id does gender-insight family education through the five categories of content: (1) equality of husband and wife roles, (2) cooperation between husband and wife, (3) the husband's role in domestic and nurturing spheres, (4) positioning the couple as partners without hierarchy, and (5) the wife's support of the husband's role in the home. The five categories of content are based on the three gender-oriented family concepts; (1) understanding and supporting each other's roles, functions, and positions in the home, (2) positioning spouses as husbands/wives, fathers/mothers, friends, partners, and lovers, and (3) making friend partners and partners in each decision making.