营销信息对乌干达中部Bukomasimbi地区Kibinge县咖啡农和贸易商业绩的影响

Simon Peter Rugerinyange, Mukadasi Buyinza
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摘要

营销渠道的选择是农民面临的最复杂和最具挑战性的决定之一。因此,本研究评估了对乌干达Bukomansimbi地区咖啡农和贸易商提供的营销信息的影响。具体目标是确定咖啡农获取市场信息的方法,并确定他们在获取市场信息方面面临的挑战。采用横断面研究设计,采用半结构化问卷、参与式小组讨论和关键举报人访谈的方式对48名咖啡小农进行数据收集。采用有目的分层的简单随机抽样方法,选取了48名咖啡农和贸易商作为调查对象进行访谈。研究结果表明,咖啡农无法获得有关一些机会和计划的信息,这些机会和计划可以使他们改善生产过程,从而进入更好的市场。当农民通过合作社销售他们的咖啡时,他们会获得更多,因为价值链中没有中间人。通过合作社,除了进入支付高价咖啡的好市场外,还很容易确保产品质量。研究发现,研究区内35%的合作社生产特色阿拉比卡咖啡和优质罗布斯塔咖啡,这些咖啡在全球市场上售价不菲。该研究还证实,农民使用其他农民和贸易商的口口相传作为他们的信息来源。政策建议是,咖啡农应该进行市场评估和研究,以获取有关市场动态和当前价格变化的最新信息。理想的推广模式应该以农民为中心,与市场、研究人员、专题专家、投入品提供者、信贷设施和其他支助服务建立必要的联系。适当的推广制度应侧重于农民群体而不是个人,强调群体推广方法。因此,应推广以市场为中心的农民所有制可持续推广模式。乌干达咖啡发展局应开展培训项目,使农民掌握如何确保咖啡价值链上的质量以及咖啡营销方面的技能和知识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Effects of marketing information on coffee farmers and trader’s performance in Kibinge sub county, Bukomasimbi district of Central Uganda
Marketing channel choice is among the most complex and challenging decisions facing farmers. This study therefore evaluate the impact of marketing information available to coffee farmers and traders in Bukomansimbi district of Uganda. The specific objective was to identify the methods through which coffee farmer’s access market information and to determine the challenges they face in an effort to access market information. A cross-sectional research design was employed to collect data from 48 smallholder coffee farmers using semi-structured questionnaire, participatory group discussions and key informants interviews. Using a purposive and stratified simple random sampling procedure, 48 respondents comprising of coffee farmers and traders were selected and interviewed. The study results revealed that Coffee farmers don't access information on some of the opportunities and programmes that could enable them to improve the production process and hence access better markets. When farmers market their coffee through cooperatives, they gain more because there will be no middlemen involved in the value chain. Through Co-operatives, it is also easy to ensure product quality besides accessing good markets that pay premium prices for the coffee. It was discovered that 35% of the cooperatives in the study district produce speciality Arabica coffee and fine Robusta coffee, which fetch premium prices on the global market. The study also established that farmers use word of mouth from other farmers and traders as source of their information. The policy recommendation is that Coffee farmers should conduct market assessment and research to get update information about the market dynamics and current price changes. The ideal extension model should be farmer centered with necessary linkages to markets, researchers, subject matter specialists, inputs providers, credit facilities, and other support services. An appropriate extension system should focus on farmer groups rather than individuals with an emphasis on group extension methods. Thus a sustainable extension model which is farmer-owned with a strong market focus should be promoted. The Uganda Coffee Development Authority should conduct training programmes to equip farmers with the skills and knowledge on how to ensure quality along the coffee value chain as well as on coffee marketing.
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