莫斯科连锁店出售的浓缩食品种类及其分类政策分析

M. Nikolaeva, V.M. Yakimova
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引用次数: 0

摘要

本文考虑了“食品浓缩物”子类别的分类;给出了它的分类。被调查商店的食品浓缩液分类指标确定为:特定分类和品牌分类的完整性、深度、稳定性、新颖性、协调性、结构。确定了被调查商店分类政策的主要方向是深化和稳定,以及O'KEY商店的改进。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The range of food concentrates sold in chain stores in Moscow and analysis of their assortment policy
The article considers the assortment of the subcategory "Food concentrates"; its classifi cation is given.The indicators of the assortment of food concentrates in the surveyed stores were determined as follows: completeness, depth, stability, novelty, harmony, structure of the specifi c and branded assortment. It has been established that the main directions of the assortment policy of the surveyed stores are deepening and stabilization, and improvement for the O'KEY store.
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