分享好运:稀缺对小额捐赠请求的影响

IF 1.8 3区心理学 Q3 PSYCHOLOGY, SOCIAL

Social Influence Pub Date : 2018-02-15 DOI:10.1080/15534510.2018.1439401

T. Louie, Rick James Rieta

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引用次数: 2

摘要

摘要基于将积极结果与随后的帮助联系起来的研究，假设当个体在供应受限的情况下获得他们选择的物品时，他们会表现出更高的亲社会行为。参与者在糖果充足时可以选择糖果，在稀缺条件下可以选择糖果，或者在稀缺条件下没有选择糖果的选择。随后，所有人都被邀请保留以前获得的学习用品或将其捐赠回来。正如假设的那样，当参与者收到他们选择的糖果时，他们的捐赠率在稀缺条件下比在非稀缺条件下更高。由于稀缺而没有选择的人与在充足条件下获得选择的人的行为相似。讨论的重点是应用程序，以鼓励帮助。

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Sharing good fortune: Effects of scarcity on small donation requests

Abstract Based on studies linking positive outcomes to subsequent helping, it was hypothesized that when individuals receive their choice of items when supply is constrained they will show heightened prosocial behavior. Participants either received a choice of candy when it was plentiful, a choice of candy under scarce conditions, or no option to choose between candies under scarce conditions. All were subsequently invited to keep previously acquired school supplies or to donate them back. As hypothesized, when participants received their choice of candy their donation rate was higher in the scarce, versus the non-scarce, condition. Those not receiving choice due to scarcity behaved similarly to those who received choice under the condition of plenty. Discussion focuses on applications to encourage helpfulness.

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来源期刊

Social Influence PSYCHOLOGY, SOCIAL-

CiteScore

1.50

自引率

0.00%

发文量

期刊介绍： Social Influence is a journal that provides an integrated focus for research into this important, dynamic, and multi-disciplinary field. Topics covered include: conformity, norms, social influence tactics such as norm of reciprocity, authority, scarcity, interpersonal influence, persuasion, power, advertising, mass media effects, political persuasion, propaganda, comparative influence, compliance, minority influence, influence in groups, cultic influence, social movements, social contagions, rumors, resistance to influence, influence across cultures, and the history of influence research.