Dien Amalina Nur Asrofi, Devan S. Pratomo, Farah Wulandari Pangestuty
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摘要

本研究旨在研究在印度尼西亚2019冠状病毒病大流行期间影响女企业家在商业活动中使用数字交易的因素。本研究中使用的数据是来自2020年全国劳动力调查(Sakernas)的个人数据。Sakernas是由中央统计局(BPS)对个人社会人口信息、教育、就业等进行的劳动力调查。采用二元逻辑回归模型来回答研究目标。结果表明,年龄、大学学历、高中/职业教育、居住在城市地区、是否有经验、贸易部门的培训和业务领域等变量对女性企业家使用数字交易的倾向有积极影响。同时,年龄、婚姻状况和家庭成员数量对女性企业家使用数字交易的机会有负面影响。希望通过使用数字交易,进一步便利和扩大女企业家维持业务的机会,特别是在印度尼西亚2019冠状病毒病大流行期间。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Determinan Wirausaha Perempuan Pengguna Transaksi Digital Selama Pandemi Covid-19 Di Indonesia
This study aims to examine the factors that influence women entrepreneurs to use digital transactions for their business ventures during the COVID-19 pandemic in Indonesia. The data used in this study is individual data sourced from the 2020 National Labor Force Survey (Sakernas). Sakernas is a labor force survey conducted by the Central Statistics Agency (BPS) on individual socio-demographic information, education, and employment. Binary logistic regression model was used to answer the research objectives. The results showed that the variables of age, college education, high school / vocational education, living in urban areas, having experience, and training and business fields in the trade sector had a positive effect on the tendency of women entrepreneurs to use digital transactions. Meanwhile, age, marital status and number of household members have a negative effect on the opportunities for women entrepreneurs to use digital transactions. By using digital transactions, it is hoped that it will further facilitate and expand the access of women entrepreneurs in maintaining their businesses, especially during the Covid-19 pandemic in Indonesia.
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