关于推特上人工热门话题的兴起

R. Recuero, Ricardo Araujo
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引用次数: 13

摘要

我们提出了一项关于Twitter热门话题的定量定性研究。我们的目标是调查社交网络如何干扰趋势话题寻求可见性,并基于社会资本,使用桥接和纽带关系。我们从巴西趋势话题列表中收集、分析并分类了460个话题,以及与其中40个话题相关的社交网络。我们的研究结果指出了两种类型的话题:人工话题,由用户群体有意识地将他们的信息放在热门话题中,通常是为了发表声明并获得他们的事业的知名度;有机话题,不需要一群人的努力协调。有机话题依赖于新颖性等价值观,并通过桥接关系传播,而人工话题基于粘合关系,具有参与者之间的参与、合作和信任等相关价值观。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
On the rise of artificial trending topics in twitter
We present a quanti-qualitative research about Trending Topics in Twitter. Our goal was to investigate how social networks can interfere in Trending Topics seeking for visibility and based on social capital, using bridging and bonding ties. We collected, analyzed and classified 460 topics from the Brazilian Trending Topics' List and the social networks associated to 40 of those. Our results point to two types of topics: artificial topics, created by groups of users consciously acting to put their message among the Trending Topics, usually to make statements and gain visibility to their causes; and organic topics, which emerge without effortful coordination by a group of people. While organic topics rely on values such as novelty and spread through bridging ties, artificial topics are based on bonding ties, with associated values such as engagement, cooperation and trust among the actors.
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