Strategi pengembangan usaha ternak Sapi Madura berdasarkan business model canvas

Waru Barat Village is one of the centers for Madura cattle. The purpose of this study is to identify the characteristics of breeders and identify the business model that is being run, identify the internal and external environment of the Madura cattle business, provide alternative strategies using SWOT analysis, as well as propose a new business model for the development of the Madura cattle business. The analytical method used is descriptive qualitative with Business Model Canvas (BMC) and SWOT analysis. The results of this study are that farmers in Waru Barat Village are classified as productive age, low education