La construcción de los productos turísticos alternativos en la comunidad de San Francisco Oxtotilpan, México. Estudio sobre los valores y significados de la población

"In the tourist planning of a destination, it is common to consider technical items and physical characteristics of the territory, however, the influence of social items, which have a central role in the development of the activity, is little appreciated. Therefore, the objective of this document is to distinguish the values and subjective meanings of the members of the rural community of San Francisco Oxtotilpan, Mexico, to establish their influence in the conformation of the alternative tourism products they offer. The research is qualitative, based on the social construction of reality by Berger and Luckmann. The in‑depth interview was used as a research technique and the Lalive model was applied to interpret the results. An ethos called “Indigenous Peasant” was identified, whose profile is subdivided into two aspects: a “traditional” one, characterized by inflexible conservatism and attachment to traditions, and a “renewed” one, open to the new and proud of your culture; the latter is the manager of the construction of tourist products in the place."