技术接受模型揭示影响电子商务采用的因素:一个中小企业的视角

Q4 Social Sciences

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI:10.55463/hkjss.issn.1021-3619.61.7

Ngian Ek Tee, Winnie Wong, Poh Ming, Chee Hua, Chin

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引用次数: 0

摘要

:电子商务平台是一个重要的工具，为中小企业提供一个平台，使他们的传统业务转变为先进的商业模式。由于互联网的快速发展，人们对如何鼓励沙捞越中小企业的所有者或经理很感兴趣。特别是，本文的目的是调查中小企业采用电子商务平台的行为意图，重点关注用户在有用性，易用性方面的看法

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Technology Acceptance Model to Unveil Factors Affecting E-Business Adoption: A Small and Medium Enterprise Perspective

: An E-Business platform is a vital tool that provides SMEs with a platform to turn their traditional business into an advanced business model. Due to the rapid development of the Internet, there has been an interest in how to encourage the owner or manager of SMEs in Sarawak. In particular, the purpose of this paper is to investigate SMEs’ behavioral intention of adopting an e-business platform to focus on the perceptions of the users in terms of usefulness, ease of use

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来源期刊

Hong Kong journal of Social Sciences Social Sciences-Social Sciences (all)

CiteScore

0.10

自引率

0.00%

发文量