The taste of criticism: enhancing feedback for creativity

Criticism is important for cultivating creativity. In this paper, we propose a method to enhance feedback to creators of creative works. We separate the explicit evaluation from the implicit evaluation. We pay particular attention to cases in which the viewer expresses a positive evaluation of a work but the actual implicit evaluation is rather negative. In such cases, the feedback of the implicit criticism is important for creativity. We describe a prototype system designed to deliver such feedback to the creator. The feedback interface is represented by the taste of green tea, directly delivered to the creator, thus motivating the creator.