Metodología transmedia en los grados de comunicación audiovisual en España

This paper addresses the use of transmedia narratives as a resource for the teaching-learning process in Audiovisual Communication degrees at Spanish public universities. For this purpose, a mixed research design is established, using as tools a review of the literature on the subject and a content analysis of 331 teaching guides, in which a search for related terminology has been carried out. The results indicate that transmedia narratives are underused in teaching despite the considerable scientific production that accompanies them, as only 24.1% of the subjects include a term related to them. Transmediality is not exploited as a method for facilitating the acquisition of knowledge and skills, as it appears in only 13.9% of cases. In this way, the opportunity to work on the transversality of these resources, which can promote meaningful learning and involve pupils by making them active subjects of transmedia creations, is wasted. The use of these strategies as part of the didactic tools can lead to a better use of these techniques, which are already of great importance in professional practice.