Analysing Seasonal Influences on Meat Consumption Behaviour among Rural and Urban Households

Human diet and nutritional status have undergone a sequence of major shifts, stated as nutrition transition. Studies showed that urbanization has been carrying a rise in demand for meat products. In India, cultural and seasonal differences are also accountable for variation in meat consumption. A study was performed to understand the seasonal influences among the rural, semi-urban and urban meat eating consumer behavior with sample size of 90 meat eating respondents and 30 non-meat eating respondents. The results should that majority of the respondents preferred to eat meat during festivals and holidays than other seasons.