Electronic creolized popular science text

The article is devoted to the examination of the mechanism of interaction of the verbal and nonverbal sign systems in popular science texts. The study reveals that the interaction of the verbal and nonverbal components of a popular science text is aimed at conveying information, promotes the reader’s interest in this information, forms a convincing image of the discovery, research, or news from the world of science, and helps the reader to retain information in their mind for a longer period of time. The specificity of the comparability of the verbal and nonverbal components of the text is established at the content, content-linguistic, and content-compositional levels. The compositional-spatial elements of a popular science text are characterized and their functions are identified as drawing attention to significant events, informing, and forming an assessment. The study demonstrates that the coloristic component of a popular science text also functions as its semantic component.