{"title":"与全球市场沟通","authors":"M. Flanagan, L. Wilson","doi":"10.1109/IPCC.1999.799101","DOIUrl":null,"url":null,"abstract":"In the global market of the 21st Century, an English-language product will not be able to sell on its own merit. Potential buyers will expect it to be available in their own language. Although the reasons for developing a global product are as varied as the companies that produce them, communicating with individuals from different cultures is not as easy as it seems. Translation strategies will have a major impact on ultimate production costs. Technical communicators need to develop new skills to meet the expectations of these potential customers and the needs of the ever-changing business environment.","PeriodicalId":70843,"journal":{"name":"文化与传播","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1999-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"Communicating with the global marketplace\",\"authors\":\"M. Flanagan, L. Wilson\",\"doi\":\"10.1109/IPCC.1999.799101\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In the global market of the 21st Century, an English-language product will not be able to sell on its own merit. Potential buyers will expect it to be available in their own language. Although the reasons for developing a global product are as varied as the companies that produce them, communicating with individuals from different cultures is not as easy as it seems. Translation strategies will have a major impact on ultimate production costs. Technical communicators need to develop new skills to meet the expectations of these potential customers and the needs of the ever-changing business environment.\",\"PeriodicalId\":70843,\"journal\":{\"name\":\"文化与传播\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1999-09-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"文化与传播\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1109/IPCC.1999.799101\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"文化与传播","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1109/IPCC.1999.799101","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
In the global market of the 21st Century, an English-language product will not be able to sell on its own merit. Potential buyers will expect it to be available in their own language. Although the reasons for developing a global product are as varied as the companies that produce them, communicating with individuals from different cultures is not as easy as it seems. Translation strategies will have a major impact on ultimate production costs. Technical communicators need to develop new skills to meet the expectations of these potential customers and the needs of the ever-changing business environment.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
