基于SERVQUAL模型的服务质量评价研究

Yang Hantao
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引用次数: 1

摘要

服务质量受许多无形因素的影响。因此,对其进行测量和评估一直是一项挑战。本文以SERVQUAL服务质量评价模型为基础,探讨了该模型在实际应用中的应用方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
On Service Quality Evaluation Based on SERVQUAL Model Application
The service quality is dominated by the many intangible factors.Thus,it has been a challenge to measure and evaluate it.Based on the SERVQUAL model which is used to evaluate service quality,the paper discusses the way of application in practice.
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