{"title":"UMKM对COVID-19的企图","authors":"Ginda Ginda, F. Yani","doi":"10.24014/JMM.V6I1.13721","DOIUrl":null,"url":null,"abstract":"AbstrakPenelitian ini bertujuan untuk menjelaskan dampak terjadinya pandemi Covid-19 yang terhadap ketidak stabilan ekonomi masyarakat terutama para pelaku UMKM. Aktivitas ekonomi memiliki dampak berupa penurunan omset penjualan. Peersoalan ini semakin di persulit dengan adanya himbauan pemerintah dalam menerapkan Pembatasan Sosial Bersekala Besar (PSBB. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Pengumpulan data dan informasi dilakukan dengan wawancara interaktif, observasi dan dokumentasi. Informan dalam penelitian ini berjumlah 7 orang yang terdiri dari pemilik dan karyawan kafe. Hasil penelitian yang diperoleh berbasis teori Neil Borden, mendeskripsikan bahwa upaya UMKM kafe kreatif dalam menghadapi Covid-19 masih perlu peningkatan dan lebih kreatif dalam berbagai aspek, terutama dalam bidang produk, pelayanan dan harga. Kata kunci: UMKM, Covid 19, Peningkatan ekonomi. AbstractThis study aims to explain the impact of the Covid-19 pandemic on the economic instability of the community, especially the perpetrators UMKM. Economic activity has an impact in the form of a decrease in sales turnover. This problem is further complicated by the government's appeal to implement Large-Scale Social Restrictions (PSBB. The method used in this study is a qualitative method. Data and information collection was carried out by interactive interviews, observation and documentation. There were 7 informants in this study consisting of from cafe owners and employees. The results or research findings obtained are based on Neil Borden's theory, describing that the efforts UMKM of creative cafes in dealing with Covid-19 still need improvement and are more creative in various aspects. 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引用次数: 1
摘要
本研究旨在解释Covid-19大流行对社会经济不稳定的影响，特别是UMKM人。经济活动的影响是销售额下降。政府对严格的社会限制的要求使这个问题更加困难。本研究采用的方法是定性法。数据和信息收集是通过互动采访、观察和文档进行的。调查中的线人包括7名咖啡馆老板和员工。根据尼尔·博登的理论进行的研究发现，一家名为Covid-19的创意咖啡馆的UMKM努力在许多方面仍需要改进和更有创造力，尤其是在产品、服务和价格方面。关键词:UMKM, Covid 19，经济增长。根据这项研究，可以解释社区经济不稳定对Covid-19的影响，特别是个体流动。经济活动影响了销售下滑的形式。这是政府实现大规模社会限制的呼吁的一个比较复杂的问题。这项研究使用的方法是一种合格的方法。数据收集是由积极的采访、观察和文档拼凑而成的。这次研究中有7个信息是来自owners and employees的。结果是基于尼尔·博登的理论，描述了在covidUMKM, Covid-19，经济发展
AbstrakPenelitian ini bertujuan untuk menjelaskan dampak terjadinya pandemi Covid-19 yang terhadap ketidak stabilan ekonomi masyarakat terutama para pelaku UMKM. Aktivitas ekonomi memiliki dampak berupa penurunan omset penjualan. Peersoalan ini semakin di persulit dengan adanya himbauan pemerintah dalam menerapkan Pembatasan Sosial Bersekala Besar (PSBB. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Pengumpulan data dan informasi dilakukan dengan wawancara interaktif, observasi dan dokumentasi. Informan dalam penelitian ini berjumlah 7 orang yang terdiri dari pemilik dan karyawan kafe. Hasil penelitian yang diperoleh berbasis teori Neil Borden, mendeskripsikan bahwa upaya UMKM kafe kreatif dalam menghadapi Covid-19 masih perlu peningkatan dan lebih kreatif dalam berbagai aspek, terutama dalam bidang produk, pelayanan dan harga. Kata kunci: UMKM, Covid 19, Peningkatan ekonomi. AbstractThis study aims to explain the impact of the Covid-19 pandemic on the economic instability of the community, especially the perpetrators UMKM. Economic activity has an impact in the form of a decrease in sales turnover. This problem is further complicated by the government's appeal to implement Large-Scale Social Restrictions (PSBB. The method used in this study is a qualitative method. Data and information collection was carried out by interactive interviews, observation and documentation. There were 7 informants in this study consisting of from cafe owners and employees. The results or research findings obtained are based on Neil Borden's theory, describing that the efforts UMKM of creative cafes in dealing with Covid-19 still need improvement and are more creative in various aspects. Keyword: UMKM, Covid-19, Economic Improvement
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