Daniel Fernando López Jiménez, Juan Pablo Del Alcázar Ponce
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引用次数: 0
摘要
在研究了厄瓜多尔在2019冠状病毒病大流行的第一年所经历的数字化转型之后，本报告提出了电子商务、营销和数字广告的增长前景。本研究以世界互联网计划(World Internet Project)的研究数据为起点，以数字通信指标发布的定量数据为基础。从厄瓜多尔传播人类生态的理论途径中，寻找厄瓜多尔社会传播行为的内源性和外源性特殊性，解释数字化转型的加速进程
Digital Transformation in Ecuador COVID-19 Pandemic as an accelerator to E-Commerce
Following the study on digital transformation that Ecuador has been experiencing in the first year of the COVID-2021 Pandemic, this report submits the growth prospect of e-commerce, marketing and digital advertising. This study is based on the quantitative data published by the metrics of digital communication that take as a starting point statistics gathered from the study of the World Internet Project. Which from the theoretical approach of the Human Ecology of Communication of Ecuador, seeks the endogenous and exogenous particularities of communication behavior in Ecuadorian society, explaining the accelerated process of digital transformation
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