{"title":"分析服务质量和推广的影响","authors":"Laila Putri Shalihah, Titin Hargyatni","doi":"10.51903/manajemen.v2i2.176","DOIUrl":null,"url":null,"abstract":"This research is a quantitative research with the object of research is the passenger of PT. KAI Argo Lawu at Solo Racing Station. The sample in this study were 100 people. Data collection techniques through questionnaires. From the results of data processing, There is an influence of Service Quality on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station, the arena with a significant level of service quality and a promotion effect on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station. The value of the coefficient of determination is 0.578 or 57.8%. This means that the quality of service and promotion affect the decision to buy tickets PT. KAI Argo Lawu at Solo Balapan Station was 57.8%, while the remaining 42.2% was influenced by other factors not examined.","PeriodicalId":31022,"journal":{"name":"EJurnal Manajemen","volume":"94 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ARGO LAWU DI STASIUN BALAPAN SOLO\",\"authors\":\"Laila Putri Shalihah, Titin Hargyatni\",\"doi\":\"10.51903/manajemen.v2i2.176\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research is a quantitative research with the object of research is the passenger of PT. KAI Argo Lawu at Solo Racing Station. The sample in this study were 100 people. Data collection techniques through questionnaires. From the results of data processing, There is an influence of Service Quality on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station, the arena with a significant level of service quality and a promotion effect on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station. The value of the coefficient of determination is 0.578 or 57.8%. This means that the quality of service and promotion affect the decision to buy tickets PT. KAI Argo Lawu at Solo Balapan Station was 57.8%, while the remaining 42.2% was influenced by other factors not examined.\",\"PeriodicalId\":31022,\"journal\":{\"name\":\"EJurnal Manajemen\",\"volume\":\"94 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-10-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"EJurnal Manajemen\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.51903/manajemen.v2i2.176\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"EJurnal Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51903/manajemen.v2i2.176","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究是一项定量研究，研究对象为PT. KAI Argo Lawu在Solo赛车场的乘客。这项研究的样本是100人。通过问卷收集数据的技术。从数据处理结果来看，服务质量对Solo Balapan站KAI Argo Lawu的购票决策有影响，服务质量水平显著的场馆对KAI Argo Lawu在Solo Balapan站的购票决策有促进作用。测定系数的值为0.578或57.8%。这意味着服务质量和促销活动影响PT. KAI Argo Lawu在Solo Balapan站的购票决定占57.8%，而其余42.2%受到其他未检查因素的影响。
ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ARGO LAWU DI STASIUN BALAPAN SOLO
This research is a quantitative research with the object of research is the passenger of PT. KAI Argo Lawu at Solo Racing Station. The sample in this study were 100 people. Data collection techniques through questionnaires. From the results of data processing, There is an influence of Service Quality on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station, the arena with a significant level of service quality and a promotion effect on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station. The value of the coefficient of determination is 0.578 or 57.8%. This means that the quality of service and promotion affect the decision to buy tickets PT. KAI Argo Lawu at Solo Balapan Station was 57.8%, while the remaining 42.2% was influenced by other factors not examined.
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