{"title":"关键环境下创业项目的整体可行性分析:应用于加纳Kumbungu一家乳木果厂的管理案例","authors":"Ester Guijarro, Aitana Castro, Álvaro Fernández-Baldor","doi":"10.3926/ic.2223","DOIUrl":null,"url":null,"abstract":"Purpose: This research presents a methodological proposal to analyse the viability of entrepreneurial projects in critical contexts of developing countries.Design/methodology/approach: The methodological proposal is applied to a case study on the integral viability analysis of a shea mill in Kumbungu (Ghana). Based on a qualitative design, different ad hoc participatory tools are implemented, such as a daily routine schedule, combined with other research techniques (focus groups, interviews, etc.).Findings: The proposal includes ten specific steps to analyse the viability of entrepreneurial projects. It involves, on the one hand, the active participation of the members of the community in order to be able to make a real analysis of their needs; and, on the other hand, an integrating analysis that allows evaluating the sustainability of the project from an economic, social and technological perspective. The methodology is applied to the start-up and management of a shea butter mill in Ghana. Some core aspects are highlighted: 1) people are considered key when making decisions, thus participatory tools (such as the daily routines workshop) can be essential in ensuring the sustainability of the enterprise; 2) the need to adapt the tools to the context. This is crucial in contexts such as Ghana, where language may be a barrier or because the illiteracy rate is high. And 3) from the methodology, it is concluded that it is necessary to prioritise the sustainability of the enterprise in general, not just efficiency.Originality/value: The research combines the classic tools of business viability analysis with those of development cooperation. In this sense, it is proposed to carry out an integral viability analysis that includes not only the economic sustainability of the project, but also the social and technological aspects and, more important, where the active participation of all the stakeholders is considered.","PeriodicalId":45252,"journal":{"name":"Intangible Capital","volume":"25 1","pages":""},"PeriodicalIF":1.0000,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Integral viability analysis of entrepreneurial projects in critical contexts: Application to the case of the management of a shea mill in Kumbungu, Ghana\",\"authors\":\"Ester Guijarro, Aitana Castro, Álvaro Fernández-Baldor\",\"doi\":\"10.3926/ic.2223\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose: This research presents a methodological proposal to analyse the viability of entrepreneurial projects in critical contexts of developing countries.Design/methodology/approach: The methodological proposal is applied to a case study on the integral viability analysis of a shea mill in Kumbungu (Ghana). Based on a qualitative design, different ad hoc participatory tools are implemented, such as a daily routine schedule, combined with other research techniques (focus groups, interviews, etc.).Findings: The proposal includes ten specific steps to analyse the viability of entrepreneurial projects. It involves, on the one hand, the active participation of the members of the community in order to be able to make a real analysis of their needs; and, on the other hand, an integrating analysis that allows evaluating the sustainability of the project from an economic, social and technological perspective. The methodology is applied to the start-up and management of a shea butter mill in Ghana. Some core aspects are highlighted: 1) people are considered key when making decisions, thus participatory tools (such as the daily routines workshop) can be essential in ensuring the sustainability of the enterprise; 2) the need to adapt the tools to the context. This is crucial in contexts such as Ghana, where language may be a barrier or because the illiteracy rate is high. And 3) from the methodology, it is concluded that it is necessary to prioritise the sustainability of the enterprise in general, not just efficiency.Originality/value: The research combines the classic tools of business viability analysis with those of development cooperation. In this sense, it is proposed to carry out an integral viability analysis that includes not only the economic sustainability of the project, but also the social and technological aspects and, more important, where the active participation of all the stakeholders is considered.\",\"PeriodicalId\":45252,\"journal\":{\"name\":\"Intangible Capital\",\"volume\":\"25 1\",\"pages\":\"\"},\"PeriodicalIF\":1.0000,\"publicationDate\":\"2023-06-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Intangible Capital\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3926/ic.2223\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Intangible Capital","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3926/ic.2223","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
Integral viability analysis of entrepreneurial projects in critical contexts: Application to the case of the management of a shea mill in Kumbungu, Ghana
Purpose: This research presents a methodological proposal to analyse the viability of entrepreneurial projects in critical contexts of developing countries.Design/methodology/approach: The methodological proposal is applied to a case study on the integral viability analysis of a shea mill in Kumbungu (Ghana). Based on a qualitative design, different ad hoc participatory tools are implemented, such as a daily routine schedule, combined with other research techniques (focus groups, interviews, etc.).Findings: The proposal includes ten specific steps to analyse the viability of entrepreneurial projects. It involves, on the one hand, the active participation of the members of the community in order to be able to make a real analysis of their needs; and, on the other hand, an integrating analysis that allows evaluating the sustainability of the project from an economic, social and technological perspective. The methodology is applied to the start-up and management of a shea butter mill in Ghana. Some core aspects are highlighted: 1) people are considered key when making decisions, thus participatory tools (such as the daily routines workshop) can be essential in ensuring the sustainability of the enterprise; 2) the need to adapt the tools to the context. This is crucial in contexts such as Ghana, where language may be a barrier or because the illiteracy rate is high. And 3) from the methodology, it is concluded that it is necessary to prioritise the sustainability of the enterprise in general, not just efficiency.Originality/value: The research combines the classic tools of business viability analysis with those of development cooperation. In this sense, it is proposed to carry out an integral viability analysis that includes not only the economic sustainability of the project, but also the social and technological aspects and, more important, where the active participation of all the stakeholders is considered.
期刊介绍:
The aim of Intangible Capital is to publish theoretical and empirical articles that contribute to contrast, extend and build theories that contribute to advance our understanding of phenomena related with management, and the management of intangibles, in organizations, from the perspectives of strategic management, human resource management, psychology, education, IT, supply chain management and accounting. The scientific research in management is grounded on theories developed from perspectives taken from a diversity of social sciences. Intangible Capital is open to publish articles that, from sociology, psychology, economics and industrial organization contribute to the scientific development of management and organizational science. Intangible Capital publishes scholar articles that contribute to contrast existing theories, or to build new theoretical approaches. The contributions can adopt confirmatory (quantitative) or explanatory (mainly qualitative) methodological approaches. Theoretical essays that enhance the building or extension of theoretical approaches are also welcome. Intangible Capital selects the articles to be published with a double bind, peer review system, following the practices of good scholarly journals. Intangible Capital publishes three regular issues per year following an open access policy. On-line publication allows to reduce publishing costs, and to make more agile the process of reviewing and edition. Intangible Capital defends that open access publishing fosters the advance of scientific knowledge, making it available to everyone. Intangible Capital publishes articles in English, Spanish and Catalan.