Ekaterina A. Glebova, F. Zare, Michel Desbordes, G. Géczi
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COVID-19 Sport Transformation: New Challenges and New Opportunities
Abstract The new pandemic lifestyle advocates new rules for sport at all levels, from amateur to elite. Consequently, it has transformed the ways in which sports are performed and consumed, provoking demand for new technologies and/or the development of existing ones. This paper aims to identify, describe, and visualize the process of sport transformation as radical internal and external industry changes brought about by the COVID-19 pandemic. It is intended to qualitatively explain the current ‘metamorphoses’ in the field and subsequently answer the question of how the COVID-19 pandemic drastically changed all aspects of sports and physical culture. The literature and empirical dataset (qualitative open-ended written interviews, N = 147) were analysed in the spirit of grounded theory, referring to the holistic approach. The results demonstrated that the COVID-19 pandemic has had an unprecedented effect on sports by touching on all aspects, levels, and stakeholders. The paper also outlines challenges and opportunities for the industry in these extraordinary times. The key dimensions of transformation are identified and explained. The findings of this research have significant implications for the understanding of how COVID-19 gave rise to the transformation of sports in different aspects. This study adds to the growing body of research on the positive and negative impacts of COVID-19 on sports, new technologies demand, and the transformation of sports.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.