品牌人格化对消费者价值共创意愿的影响

{"title":"品牌人格化对消费者价值共创意愿的影响","authors":"L. Liu, Yuankun Nie","doi":"10.1504/ijcultm.2023.10058739","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":46626,"journal":{"name":"International Journal of Cross Cultural Management","volume":null,"pages":null},"PeriodicalIF":2.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Impact of Brand Personification on Consumer Value Co-creation Intention\",\"authors\":\"L. Liu, Yuankun Nie\",\"doi\":\"10.1504/ijcultm.2023.10058739\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":46626,\"journal\":{\"name\":\"International Journal of Cross Cultural Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Cross Cultural Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijcultm.2023.10058739\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cross Cultural Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijcultm.2023.10058739","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}