U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology

Gene editing techniques (GET) may add precision and speed to the genetic improvement process. However, some adults remain skeptical. We examined U.S. consumer sentiment and concerns about foods derived from GET following information treatments. Randomly assigned participants viewed either: an industry-based video, a food blogger video, or a written article. We coded sentiment and themes of open-ended survey responses. Most responses were in favor of GET after intervention; the industry video produced the most negative attitudes; and technical benefits, concerns, and effects emerged among themes. Our research will help design engagement to boost consumer understanding of GET risks and benefits.