“Traditional” Venḓa Women’s Beadwork Accessing the Contemporary Tourist Market in South Africa

Beads and beadwork have played a role in South Africa’s Limpopo Province dating back to the pre-colonial times. Whether the beads were produced locally or imported via trading networks, the region already had a rich tradition of constructing beadwork before the arrival of Europeans. Today, this tradition is continued by new generations of women beaders. It has been found that literature on contemporary Limpopo beadwork produced by Vhavenḓa women is scarce. This article addressed this imbalance. It is vital to state that, during the last decade and in the context of South African heritage and tourism, there has been a steadily increasing number of scholarly studies on Nguni beadwork. This study offered new insights into contemporary beadwork traditions. It also contributed to an understanding of Vhavenḓa beading by drawing on the knowledge and experience of beadworkers, identifying influences from the past, and countering some stereotypical perceptions of beadwork production.