非洲大学招生与留校的策略与机遇:来自西方大学的经验

IF 0.7 Q4 PSYCHOLOGY, EDUCATIONAL
{"title":"非洲大学招生与留校的策略与机遇:来自西方大学的经验","authors":"","doi":"10.33140/jepr.01.02.04","DOIUrl":null,"url":null,"abstract":"Student recruitment and retention are an important management and marketing strategy for higher education institutions such as universities. These strategies are increasingly becoming crucial terminologies in the education sector around the world today. Stakeholders, for example, parents and policymakers, see recruitment and eventual retention of students as both an effective part of measure and indicator of university performance and student success. While recruitment and retention strategies may relatively vary, such variation in most cases can inform a hallmark of management and marketing deficiency. This scenario typically characterizes African universities, where inclusive best practices of student recruitment and retention trends have been less receptive. This study aims to identify the gap existing between African universities student recruitment and retention strategies and that used at western universities. The study adopts a qualitative, analytical approach based on a review of existing literature, and a combination of the author’s experience of past involvement in a somewhat student retention process. Findings show that recruitment and retention strategies at African universities are lacking. Further, their marketing strategies are riddled by lack of commitment, professionalism, and student diversity principles. This situation has impacted the education sector adversely. The study provides a conceptual analysis of recruitment and retention, but re-conceptualizes the latter more broadly, in the context of manifest current realities. Furthermore, it proposes principles of student recruitment and retention. The study overall argues that African universities can tailor western universities recruitment and retention strategies as opportunities for sustaining international best practices to compete globally in the international educational market.","PeriodicalId":42280,"journal":{"name":"Journal of Psychological and Educational Research","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2019-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Strategies and Opportunities for Student Recruitment and Retention in African Universities: Lessons from Western Universities\",\"authors\":\"\",\"doi\":\"10.33140/jepr.01.02.04\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Student recruitment and retention are an important management and marketing strategy for higher education institutions such as universities. These strategies are increasingly becoming crucial terminologies in the education sector around the world today. Stakeholders, for example, parents and policymakers, see recruitment and eventual retention of students as both an effective part of measure and indicator of university performance and student success. While recruitment and retention strategies may relatively vary, such variation in most cases can inform a hallmark of management and marketing deficiency. This scenario typically characterizes African universities, where inclusive best practices of student recruitment and retention trends have been less receptive. This study aims to identify the gap existing between African universities student recruitment and retention strategies and that used at western universities. The study adopts a qualitative, analytical approach based on a review of existing literature, and a combination of the author’s experience of past involvement in a somewhat student retention process. Findings show that recruitment and retention strategies at African universities are lacking. Further, their marketing strategies are riddled by lack of commitment, professionalism, and student diversity principles. This situation has impacted the education sector adversely. The study provides a conceptual analysis of recruitment and retention, but re-conceptualizes the latter more broadly, in the context of manifest current realities. Furthermore, it proposes principles of student recruitment and retention. The study overall argues that African universities can tailor western universities recruitment and retention strategies as opportunities for sustaining international best practices to compete globally in the international educational market.\",\"PeriodicalId\":42280,\"journal\":{\"name\":\"Journal of Psychological and Educational Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2019-12-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Psychological and Educational Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33140/jepr.01.02.04\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"PSYCHOLOGY, EDUCATIONAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Psychological and Educational Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33140/jepr.01.02.04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"PSYCHOLOGY, EDUCATIONAL","Score":null,"Total":0}
引用次数: 3

摘要

招生和留住学生是高校等高等教育机构的一项重要的管理和营销策略。这些策略正日益成为当今世界教育领域的重要术语。利益相关者,例如家长和政策制定者,将招生和最终保留学生视为衡量大学表现和学生成功的有效部分和指标。虽然征聘和留用战略可能相对不同,但在大多数情况下,这种差异可以说明管理和营销方面的不足。这种情况通常是非洲大学的特点,在那里,包容性的最佳做法的招生和保留趋势不太容易接受。本研究旨在确定非洲大学的招生和留用策略与西方大学之间存在的差距。本研究采用定性分析方法,基于对现有文献的回顾,并结合作者过去参与学生保留过程的经验。调查结果显示,非洲大学缺乏招聘和留用策略。此外,他们的营销策略因缺乏承诺、专业精神和学生多样性原则而漏洞百出。这种情况对教育部门产生了不利影响。这项研究对征聘和保留进行了概念性分析,但根据目前明显的现实情况,更广泛地重新界定了后者的概念。此外,还提出了招生和留用的原则。该研究总体上认为,非洲大学可以调整西方大学的招生和留用战略,作为维持国际最佳实践的机会,以便在国际教育市场上进行全球竞争。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategies and Opportunities for Student Recruitment and Retention in African Universities: Lessons from Western Universities
Student recruitment and retention are an important management and marketing strategy for higher education institutions such as universities. These strategies are increasingly becoming crucial terminologies in the education sector around the world today. Stakeholders, for example, parents and policymakers, see recruitment and eventual retention of students as both an effective part of measure and indicator of university performance and student success. While recruitment and retention strategies may relatively vary, such variation in most cases can inform a hallmark of management and marketing deficiency. This scenario typically characterizes African universities, where inclusive best practices of student recruitment and retention trends have been less receptive. This study aims to identify the gap existing between African universities student recruitment and retention strategies and that used at western universities. The study adopts a qualitative, analytical approach based on a review of existing literature, and a combination of the author’s experience of past involvement in a somewhat student retention process. Findings show that recruitment and retention strategies at African universities are lacking. Further, their marketing strategies are riddled by lack of commitment, professionalism, and student diversity principles. This situation has impacted the education sector adversely. The study provides a conceptual analysis of recruitment and retention, but re-conceptualizes the latter more broadly, in the context of manifest current realities. Furthermore, it proposes principles of student recruitment and retention. The study overall argues that African universities can tailor western universities recruitment and retention strategies as opportunities for sustaining international best practices to compete globally in the international educational market.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
1.10
自引率
0.00%
发文量
0
期刊介绍: Journal of Psychological and Educational Research is a scientific review, appearing biannually, which publishes scientific materials belonging to all the fields of psychology. The emphasis falls on empirical studies, but it may include reviews, theoretical or methodological papers in psychology. Empirical papers with a strong theoretical framework and/or models of computational parameters are particularly encouraged. Theoretical papers of scholarly substance on abnormality may be appropriate if they advance understanding of a specific issue directly relevant to psychology and fall within the length restrictions of a regular (not extended) article. As a journal that focuses on researches within a quantitative, scientific remit, Journal of Psychological and Educational Research places particular emphasis on the publishing of high-quality empirical reports based on experimental and behavioural studies
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信