距离对零售市场的影响

D. Edgel, J. Houde, Peter Newberry, Katja Seim
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引用次数: 0

摘要

我们研究了亚马逊的分销和物流投资的需求方面的影响。我们的研究结果表明,亚马逊及其竞争对手的在线需求交易对消费者与亚马逊上游配送设施的接近程度没有反应,这表明它们的密集化并没有显著改善当地的运输时间和准时交货。相反,我们发现对最后一英里配送设施和服务的投资使公司能够更直接地改善这些设施所服务的城市市场的运输时间,同时通过推出当日服务选项增加需求,减少对传统实体零售店的访问。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Impact of Distance in Retail Markets
We examine the demand-side implications of Amazon's distribution and logistics investments. Our results indicate that online demand–transactions at Amazon and its competitors–does not respond to the consumer's proximity to Amazon's upstream fulfillment distribution facilities, suggesting that their densification did not differentially improve local shipping times and on-time delivery. Instead, we find that investments in last-mile delivery facilities and services allow the company to improve shipping times more directly in the urban markets served by these facilities, simultaneously increasing demand through the rollout of same-day service options and reducing the visits to traditional brick-and-mortar retail.
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